With popularity at an all time high the Ford Mustang has been selected by Cars.com site members as the winner of its first annual Shoppers’ Choice Award. Finalists were selected based on key shopping indicators and owner feedback on Cars.com including leads to dealers, vehicle searches on the site and volume and quality of consumer vehicle reviews collected on Cars.com. Additionally, thousands of consumer votes via the Cars.com’s Facebook page were tallied, and the Ford Mustang rose above the other contenders as the Shoppers’ Choice Award winner.
“The Mustang is — and has always been — an iconic car with a loyal following,” said Cars.com editor-in-chief Patrick Olsen. “Over the years it has remained a high-quality, fun car to own, and it’s no surprise it won. Ford should be proud of this win because it’s a direct recommendation from Mustang owners.”
The 10 finalists for the Shoppers’ Choice Award were (in alphabetical order):
•Chevrolet Silverado 2500
“Being a finalist is a huge accomplishment,” Olsen added. “Not only are these cars noteworthy in the minds of Cars.com’s shoppers, they also had to meet the highest standards when it came to feedback from our consumer reviewers. Only the cars with the highest ratings on our site were in contention for this award.”
Finalists were selected based on shopping behavior from September 2009 through August 2010. Consumer voting started Oct. 15 and continued through Nov. 15 via the Cars.com’s Facebook page. The winning vehicle was announced today at the 2010 Los Angeles Auto Show.