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Top 2015 Mustang Colors So Far Are….?

March 15, 2015 Mustang News 2 Comments

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According to initial consumer data Red and Black clinch the top spots as the most popular exterior paint colors for the first global Mustang.

Mustang demand has been high, with the car reaching dealer lots in the United States late last year and China in early 2015. It’s set to go on sale in Europe midyear, with nearly 1.1 million pony cars configured on Ford’s European websites just a month after ordering banks opened.

Passion for the car is universal, but trends are beginning to surface based on customer data that provide an early glimpse into regional similarities and differences among Mustang enthusiasts worldwide.

In China and Europe, Race Red clinches the top spot for exterior paint color choice, with Absolute Black in a tie for first in Europe, according to configurator data. Nearly 35 percent of Mustang orders in China are for Race Red, while black is the No. 1 color in the United States.

Some regional highlights to note:

United States

With white the top color choice in the United States overall, Mustang bucks the trend; black remains the top Mustang color, followed by Magnetic Metallic and Ruby Red

Mustang sales up 32 percent in February, making it the best-selling sports car in America with the launch of the all-new model last fall

China

With Mustang now on sale, 35 percent of orders specify Race Red; Oxford White is the second-most popular color at 20 percent, followed by black at just under 20 percent

More than 5 million consumers visited the Ford site to learn more about Mustang; more than 18,000 requests for Mustang test drives logged in China

Awareness of Mustang is growing, and this has resulted in a powerful ripple effect on consumers’ perception of Ford; one in 12 Chinese consumers are aware of Mustang, and of those who not yet are, nearly 40 percent are registering a more favorable opinion of Ford

Europe

One month after being made available to order, almost 1.1 million Mustangs have been configured on Ford’s European websites

The top colors are Race Red and Absolute Black – each accounting for 20 percent of models configured across Europe

Race Red and Absolute Black occupy the No. 1 and No. 2 spots in each of the five biggest markets in Europe except for the United Kingdom

Deep Impact Blue is third-most popular color in Europe; in the United Kingdom, it’s second after Race Red, and in Italy, Deep Impact Blue is tied with Race Red, behind Absolute Black

Fans around the world have been waiting 50 years to drive the iconic Ford Mustang. Now they’re getting their chance, and it’s noteworthy that universal passion for the car is underscored by the colors customers everywhere are choosing to dress it in.

Source: Ford




Currently there are "2 comments" on this Article:

  1. Carl says:

    Just as I predicted… FORD comes out with a totally new Mustang and they offer the worst color choices possible and these charts prove that fact. The Orange and Yellow are butt ugly and better suited for a Boss 302 or Mach 1 and that Green whatever Ford is calling it is just plain Fugly and you have to have some big balls to order the car with it. The 2 most popular Green colors of all time on the Mustang are Highland Green and Legend Lime and would look great on this car. The new Mustang would look great in Gulfstream Aqua especially if you live in the ocean states. You don’t need to be an MIT graduate to figure this out but for sure FORD needs someone else choosing colors.

  2. CobraMatt says:

    Would have liked to see highland green but you never know we might see a Bullitt edition soon enough. Expect more colors in 2016 and 2017.

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