LEANER, MEANER 2010 FORD
MUSTANG MODERNIZED, WITH MORE REFINEMENT, NEW LOOK INSIDE, OUT
- New muscular, sculptured exterior
design is a modern evolution of Mustang heritage
- Powerful new interior design features
world-class craftsmanship, upgraded materials and new technology
- Performance improvements –
larger wheels, retuned suspension and increased horsepower –
developed from engineering experience on the race track and from
special editions including the Mustang Bullitt
Muscle goes modern for 2010 as the
Ford Mustang – America’s favorite muscle car for 45
years straight – hits the streets with a new exterior design;
new world-class interior featuring well-crafted materials and updated
technology; and a V-8 with even more horsepower and an even throatier
signature Mustang exhaust sound.
Combine those elements with the new
Mustang’s improved handling characteristics, more standard
safety and technology features and its already-strong safety and
quality performance and reputation, and it’s easy to see how
the muscle car known around the world delivers on the promise of
fast, fun and affordable performance for a whole new era.
“More than 9 million customers
have made Mustang one of the world’s most beloved automotive
and cultural icons,” said Mark Fields, Ford’s president
of The Americas. “Making sure this modern legend lives up
to their expectations has been a driving force for the team, which
went to great lengths – gathering customer input everywhere
from race tracks to Main Streets in cities throughout the U.S. –
working to create the best Mustang ever.”
For 2010, the team delivered. “The
new Mustang marks new levels of both power and refinement,”
said Paul Randle, Mustang chief engineer. “We’ve designed
and engineered this to be the next classic Mustang that everyone
talks about for years and years.”
In true Mustang tradition, there is
a “steed for every need.” At launch, customers can choose
from a V-6 or V-8 with their choice of coupe, convertible or innovative
glass roof, plus several new options and features delivering the
opportunity for customers to personalize their cleaner, meaner-looking
Mustangs.
“The best Mustangs have always
been the ones that connect young America with the spirit of the
times – and the 2010 does exactly that,” said J Mays,
Ford’s group vice president of Design. “The new Mustang
is close to the magnetic center of the original, fully loaded with
the swagger you’d expect, but with modern refinement and attention
to detail like you’ve never seen in a muscle car.”
It starts with the more aggressive
grille, punctuated with the first new Mustang emblem since the car’s
introduction in 1964. Both the V-6 and GT have brand-new sculptured
front-end designs unique to each model. The headlamps and turn indicators,
now integrated into one unit, are modern interpretations inspired
by the 1970 Mustang. On the V-6, the fog lamps are located on the
lower fascia, while on the GT, the fog lamps are again located in
the upper grille – but are smaller than the outgoing model,
similar to the original lamps of the 1967-68 models that inspired
them.
“We understand Mustang’s
heritage and iconic status it has in the world and as a symbol of
Americana,” said Peter Horbury, executive director of Design,
The Americas. “We wanted to create a face that is more muscular
but unquestionably, unequivocally Mustang and carry that spirit
through to the entire car.”
The exterior sheet metal, except for
the fast-back roofline, is all new for 2010. At the front, the new
headlamps, lower fascias, fenders and grille are capped by a powerdome
hood that adds to the muscular appearance while functionally allowing
for enhanced air cooling of the engine.
Mustang’s washer-fluid nozzles are tucked into the cowl, while
the antenna has been moved to the rear, both of which create a cleaner
appearance while also reducing wind noise.
Front rear fenders feature taut, sculptured
wheel flares, like a tight skin stretched over the wheels. A classic
spear character line on the doors leads to a modern indication of
“hip” rear fenders. “It helps give the car aggressive,
forward direction, like it’s ready to jump,” said Doug
Gaffka, Mustang chief designer.
The rear end design features aggressively
angled rear corners, a sculptured decklid and prominent rear badge.
A rear-view camera incorporated into the spoiler is available on
some models.
A notable new tail lamp design features
three LED bulbs firing sequentially from the inside for turn indication.
The sequential bulbs were a distinct Mustang feature in the ’60s
and comeback to the 2010 for the first time since then. Locating
the reverse lamps vertically creates a modern version of the Ford
classic three-lens taillamp.
The best of new, heritage
Cleverly combining modern technology with Mustang heritage is a
signature of the 2010 model, in terms of both design and engineering.
“All of the Bullitt elements
are the base foundation of the GT,” said Randle, noting engine
and chassis improvements. “We also applied some improvements
gained from Mustang racing. We’re learning constantly and
always giving that to the customer on the base car.”
The wheel-and-tire combinations are
1 inch bigger across the board, ranging from 17 to 19 inches, which
helps improve handling and braking. The shocks have been retuned
on all models as well.
“We adjusted the springs, stabilizer
bars and shocks to better balance the ride, steering and handling
for all models, which results in a more engaging driving experience,”
adds Mustang Vehicle Engineering manager Tom Barnes. “The
2010 Mustangs feel more controlled for steering and handling, yet
retain a good ride balance.”
The 2010 Mustang 4.6-liter V-8 benefits
from innovations from the popular Bullitt model. Power has increased
to 315 horsepower.
“It runs on regular gasoline,
but if you put in premium it has adaptive calibration that will
give you even better mid-range torque,” Barnes said, adding
that Easy Fuel™, Ford’s innovative capless fuel system,
is standard on all models.
“It’s an upgrade to the
most-robust, most-accessorized engine in the marketplace today,”
Randle added. “No one has the reliability, no one has the
upgraded options. This is a fantastic engine, proven on the race
track, the drag strip and on the highway.”
AdvanceTrac™ Electronic Stability
Control (ESC) is now standard and complements Mustang’s all-speed
traction control and anti-lock braking system (ABS).
“It gives a driver a little more
confidence that in any type of condition the car will maintain what
they want it to do,” Barnes said. “The 2010 Mustang
improves ride quality and maintains world-class steering and handling.”
In addition to all of the design and
driving dynamics improvements, the 2010 Ford Mustang is engineered
to maintain its top government safety ratings. Standard safety equipment
includes: dual stage front driver and passenger air bags; front
seat-mounted side air bags; and, Ford’s Personal Safety System.
Interior leads in design, materials,
content and comfort
Like the exterior, the interior design is all new with world-class
materials and execution.
The powerful new one-piece instrument panel design is crafted in
seamless soft-touch TPO (Thermoplastic Olefin) skin fully encompassing
available genuine aluminum-finish panels. Mustang’s chromed-ringed
gauges and dual-vane air register vents are precisely crafted and
positioned.
“That’s the difference
between good enough and exceptional,” said Gary Morales, Interior
Design manager. “We wouldn’t accept anything less than
leadership design and world-class craftsmanship.”
The instrument panel and console flow
as one shape, another strong connection to Mustang heritage. The
seats and arm rests have softer materials with high-quality stitching.
The new center stack design adds the
latest version of Ford SYNC™, with new features 911 Assist
and Vehicle Health Report. Drivers also can customize their ambient
and instrument lighting through the My Color™ system, which
features 125 color options.
“The centerstack is quite progressive.
The electronic finish panel containing the audio and climate control
buttons and knobs are integrated into the finish panel,” said
Kim Zielinski, Mustang Instrument Panel engineer, 2010 Mustang.
“I believe the customers will really like the new look.”
In addition to the improvements in
technology and comfort, drivers will notice a quieter ride. “It’s
much more vault-like,” Barnes said. “But we maintained
the signature Mustang sound.”
The upgraded instrument panel along
with new sound deadeners added to select areas helped improve interior
quietness, especially at high speeds or on rough roads. All the
better to hear that famous Mustang roar.
With a completely redone exterior that
echoes the classic Mustang designs of the past, an interior featuring
world-class materials, numerous technology upgrades and an improved
driving experience, the 2010 Mustang is poised to become the latest
classic in the proud line of Ford’s iconic American muscle
car.
“The 2010 Mustang is drop-dead
gorgeous,” Randle said. “This car marks the best efforts
of 45 years of passion and enthusiasm among the best designers,
engineers and manufacturing experts in the business, and we can’t
wait for everyone to see it and start driving it.”
The 2010 Mustang will be built at the
Auto Alliance International Plant in Flat Rock, Mich.
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