The 2010 Mustang
introduces a modern interior – rich in the all-American heritage
launched nearly a half-century ago and executed in a way on par
with the most premium sports cars available today.
“Everything about new Mustang’s
interior is first-class,” said Peter Horbury, executive director
of Design, The Americas. “It’s a step improvement, like
going from ‘dial up’ to ‘high-speed digital.’
Our designers and engineers have created a car that is both superior
and affordable – a rare combination to delight our customers.”
Muscle Tension Creates Dramatic
The 2010 Mustang’s interior design is dramatically shaped
with tensioned surfaces and sculptured forms that use light and
shadow to create dimension, and evoke power and speed.
“The car’s stance is not
unlike a sprinter in the starting blocks,” said Robert Gelardi,
interior design manager. “Muscular surfaces and dramatic shapes
were a design goal for the Mustang, inside and out.”
Gelardi said the team moved away from
some of the linear expressions of past Mustangs. In doing so, the
interior design mirrors the motion and excitement seen in the exterior
Evolve the Mustang Bloodline
Mustang’s unrivaled, 45-year heritage provided a strong foundation
on which to build the next chapter in the Mustang story. Gelardi
and team first identified several core DNA elements, such as the
“double-brow” instrument panel, flow-through console
and conical lens gauges. Then countless hours were spent evolving
and executing those elements in a modern form language relevant
to 2010 and beyond.
The new IP design resonates with powerful
Mustang heritage, from the aluminum panels, jeweled design of the
air registers and conical lenses on the gauge cluster. Gelardi tells
how, when faced with a design challenge, the team found solutions
that made the interior more of a Mustang, not less. He cites the
new air register layout – necessary to accommodate the higher
radio and navigation displays – as a good example.
“There is definite Mustang DNA
in the 2010 air register design,” said Mustang Design Manager
Gary Morales. “The combination of circular and rectangular
register shapes is well-represented in our family tree, but the
forms are modern and inspired by the exhaust outlets drilled into
the aluminum. Each gauge is fully encircled with chrome rings inset
precisely into the IP to achieve a well-crafted appearance.”
The center console, another strong
Mustang design cue, was designed with a dramatic arc to provide
a clean appearance and an uninterrupted area for shifting. The shifter
– the main focus of the console – is accented with a
chrome trim ring echoing the precise design of the air register
rings. The armrests are padded and flush with the rest of the console,
which can be accessed for stowage.
Unsurpassed Fit and Finish
Morales and team agreed that flawless execution was the key element
of the interior design.
“The success of the interior
was dependent on our attention to detail,” he said. “There
is no room for error. We were entrusted with a globally recognized
icon – a very symbol of the modern automotive era. There’s
no greater honor. And we took that very much to heart.”
Morales defined execution as superior
craftsmanship, world-class quality and premium materials. He said
the very modern Mustang was designed with old-fashioned hard work.
The foundation of this world-class
interior is a new, one-piece soft instrument panel exquisitely crafted
in seamless TPO (Thermoplastic Olefin) skin, fully encompassing
textured or genuine aluminum-finish panels. Morales said extending
the soft skin and foam around the center stack was critical not
only for better appearance and craftsmanship, but also to provide
a softer, more comfortable rest for the driver’s leg.
“Gaps between parts – the
chrome ringed air registers, for example, are accurate to within
fractions of millimeters,” said Gelardi. “This attention
to detail is the bedrock of the new interior and what sets Mustang
miles apart from the competition. Our goal was a product goes above
and beyond perceived quality to offer premium experience. We were
absolute maniacs about the selection of materials and executing
The goal for every design element was
a hand-crafted appearance with world class-detail. The steering
wheel emblem, now a genuine stamped aluminum disc, proudly showcases
the new 2010 Mustang pony emblem. The premium trim steering wheel
spokes are also genuine aluminum with integrated audio controls.
Further evidence is the design of the
traction control and trunk release buttons. Instead of just a generic
car symbol, the graphics were designed to show an actual 2010 Mustang.
“Once we achieved the shapes
and surfaces we wanted, we continued advancing world-class execution
to every last detail,” said Gelardi. “We never stopped
at, ‘Good enough.’ We only stopped at ‘right,’
” added Morales.
Mustang offers significant
The 2010 Mustang features SYNC, the award-winning, in-car communications
and entertainment platform, developed jointly by Ford and Microsoft.
It allows users to control most MP3 players and Bluethooth-enabled
mobile phones hands-free voice commands. SIRIUS® satellite radio
and next-generation navigation are available along with dual-zone
“For most of our customers, the
Mustang is a daily driver, so you want to have those convenience
features,” said Mustang program manager Jackie DiMarco. “SYNC
also offers 911 Assist and Vehicle Health Report for 2010.”
Mustang owners are well known for personalizing
their cars, and the MyColor system provides a unique level of customization.
MyColor features a “welcome sequence,” greeting the
driver with a sweep of the cluster needles, as well as staged halo
and cluster lighting. Customers can create more than 125 background
colors by mixing the red-green-blue palette.
The available ambient lighting system
can coordinate the gauge cluster color, footwells, cup holders,
door map pockets, rear footwells, even the “M U S T A N G”
logo in the aluminum door sills.